What’s the key to business writing?

Start with the reader in mind. Your message hits the mark when you write to your reader.

Here’s what happens to your message when you focus on your reader:

You write in simple terms and avoid jargon. It’s clear.

You tailor your message to their needs, challenges, and interests. It’s concise.

You connect on a personal level, making your writing resonate. It’s conversational.

You speak to what matters most to them, making it easier to inspire action. It’s convincing.

Pro Tip: Before you start writing, ask yourself: Who am I writing for? What do they care about? How can I make this message valuable to them?