The subtitle of this site is no accident. The Three Cs—Clear, Concise, and Conversational—help you create content that’s easy to understand, increases engagement, and makes a greater impact.
Here are the Three Cs in action (with examples):
1. Clear: When your writing is clear, your message is easy to read and free of ambiguity.
How to achieve it:
- Use simple, straightforward language.
- Avoid jargon or complex terms unless necessary.
- Structure your sentences logically, guiding the reader from one idea to the next.
Example:
- Unclear: The implementation of the new system will be conducted in a manner that ensures all variables are accounted for.
- Clear: We will implement the new system carefully, considering all factors.
2. Concise: Concise writing respects your reader’s time, gets to the point, and makes your content easier to digest.
How to Achieve It:
- Focus on the main point.
- Remove filler words and redundancies.
- Use active voice to create direct and powerful sentences.
Example:
- Wordy: Due to the fact that we are running behind schedule, it is important that we expedite the process.
- Concise: Since we’re behind schedule, we need to speed up.
3. Conversational: A conversational tone makes your writing feel more personal and relatable, which builds trust and connection.
How to Achieve It:
- Use contractions and everyday language.
- Write like you’re speaking directly to the reader.
- Ask questions that encourage the reader to think or engage.
Example:
- Formal: It is essential to understand the importance of these changes.
- Conversational: You’ll want to know why these changes matter.
Next time you sit down to write, remember the Three Cs. With these tools in your arsenal, you’ll be able to create content that truly resonates with your readers.