The power of storytelling

(105 words, 25-second read)

Just finished reading Rob Biesenbach’s Unleash The Power Of Storytelling.

Yes, and: It is clear, concise, easy to read, and has short chapters. And:

  • It is heavy on the practical application of storytelling.
  • It looks at storytelling through scientific and creative lenses.
  • It gives lots of tips to structure – and deliver – your message through storytelling.

One big thing from this book is that studies show that people think about things in stories and remember stories better than raw facts. That means:

  • We must get good at storytelling.
  • We should apply the power of storytelling whenever possible.

Be on the lookout next week for an example.

Fun fact: The first draft was 257 words.