(207 words, 48-second read).
I wrote about the power of storytelling here. And I did it by telling a story.
One big thing I wanted you to take away from that post was people remember stories better than facts alone, especially if they’re under stress. Hence the name and choice of story.
- We can’t help it. We’re wired that way.
Yes, and: So, while I hope that message was clear, I also shared something I want to revisit with you.
- I started at the end of the story.
I told you about my intimate “conversation” with the SERE instructor in the first sentence. Then I went on to tell you the rest of the story and why it mattered.
Wasn’t me: I wish I could say I thought of that. But I am not that smart. Good storytellers use this technique because it gives the reader perspective and context while building suspense.
Truth bomb 💣: Admit it. After the first line, you had to keep reading. If for no other reason than to see why this guy beat me up.
- This is a MUCH funnier story if you know me.
Take action: Don’t find someone to waterboard you three times. But try this technique out the next time you tell a story.
Fun fact: The first draft was 362 words.