They scan.
That means you have to do the heavy lifting.
Here are three easy ways to help people scan:
Frontload
Put the most important information at the beginning of the sentence. The most important sentence at the beginning of the paragraph. And the most important paragraph at the top of the email.
Bullets
Bullets help you:
- Communicate efficiently.
- Draw attention to the most important information.
- Move the reader down the page.
Headers
Headers and subheaders stand out. The reader gets the gist of the content and decides to dive into the details. Or not.