In order to write successfully, you don’t have to become a great writer. But you do have to make yourself likable.
Gary Provost
That’s a quote from Gary’s book 100 Ways to Improve Your Writing. It’s also the inspiration for this site.
Effective writers must be likable. Whether you’re…
- Teaching
- Coaching
- Selling
- Or writing an email
…you have to connect with your reader.
Forgetting the reader is a person is easy to do, isn’t it? I mean. At best, you have a picture. But often, the only thing you have is a computer-generated avatar.
Your reader is a person. And they need to know you care about them.
Here are three strategies:
- Think about what you want to say before you write.
- Picture the person using your content.
- Remember the relationship. EVERY interaction you have with your reader can build on the relationship OR destroy it.
I use them. Maybe they’ll help you too.
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