Ted Lasso dropped by his boss’s office and gave her a treat. He also engaged in small talk to build their relationship. At first, it didn’t make the impact he hoped for.
Ted didn’t notice. Or didn’t care. Either way, every morning, he kept bringing freshly baked biscuits in a pink box and shared something about himself.
The same thing happened as I worked on making my writing more likable. I tweaked this. And I tweaked that. At first, I didn’t notice any improvement. No one noticed. Or they didn’t care.
Eventually, Rebecca came around. Your reader will too.