Can I ask a question?

Have you ever read something so engaging you didn’t even realize you were reading? It felt more like a conversation. But you weren’t sure why.

It may have been that the writer was asking questions.

Questions engage your brain.

They draw you in.

Think about it. When you’re reading, and the writer asks a question, you don’t just blow by it. You pause. If only for a second.

Do you know why that is?

Even though the writer isn’t standing in front of you, and the question is rhetorical, you formulate an answer. And you might even craft a rebuttal to the follow-up question the writer might ask. You become engaged.

Be careful, though.

You can go too far with this tool. Asking too many questions without any context doesn’t feel like a conversation anymore. Because it’s not. A conversation is an exchange of ideas.

Next time you’re writing something.

Try this. Try sharing ideas with your reader. And sprinkle in some questions throughout.

Does that make sense?