Abstract ideas can confuse your reader.
WHY IT MATTERS: Concrete writing paints a clear picture for the reader. It’s easy to understand and harder to misinterpret. The more tangible your message, the easier it is for your reader to grasp and remember it.
HOW TO BE CONCRETE (Examples):
- Instead of like “improve team performance,” say “increase weekly sales calls by 20%.” Numbers, names, and specific outcomes make your message real.
- Instead of abstract words like “success” or “growth” with clear results like “Our goal is to increase revenue by 15% in Q1.”
- Instead of “work harder,” say, “Reach out to five new clients per week.”
- Instead of saying “great design,” say “a sleek, black interface with intuitive navigation.” (Be careful not to go overboard on this.)
BOTTOM LINE: Concrete writing creates an impact by delivering clear messages.
PRO TIP: Ask yourself, “Would I know exactly what to do or understand the idea?” If not, revise it to be more concrete.