Be clear

Be obscure clearly!

William Strunk

That is a quote from Strunk’s book, The Elements of Style. Strunk wasn’t totally against playing fast and loose with the rules of grammar. Nor was he against using obscurity to tell a story.

But, because writing IS communication. Clarity IS vital.

As you find your voice and work to become a more likable writer, remember whether…

  • …you religiously follow grammar rules or intentionally break them…
  • …you use similes or metaphors…
  • …you use short words or long ones…

…above all. Be clear.