I know. Our ego doesn’t believe that. But it’s true.
Solving their problem. Reducing their stress. Getting their job done.
That’s what they care about.
Understanding that makes our writing more likable.
Create clear, concise, conversational content.
I know. Our ego doesn’t believe that. But it’s true.
Solving their problem. Reducing their stress. Getting their job done.
That’s what they care about.
Understanding that makes our writing more likable.