Someone DM’d me on Twitter the other day and asked me about the subtitle of this site: Create. Conversational. Concise. Content.
It combines the power of rhetoric and heretics.
The rhetoric part is all for words starting with the letter C. This is a rhetorical tool called alliteration. Alliteration arranges words that start with the same letter or sound. It’s a simple yet effective way to make your words stick in people’s minds and leave a lasting impression. For example:
- Peter Piper picked a peck of pickled peppers.
- She sells seashells by the seashore.
- How much wood would a woodchuck chuck if a woodchuck could chuck wood?
The heretic part is that it breaks the rules of normal grammar and copywriting. The four independent words describe the purpose of this site. The four words combined describe the purpose of this site. I stole the idea from the masterful copywriters at Apple. Here are three examples for the MacBook Air:
- Thin. Light. Powerful. And ready for anything.
- Light. Years ahead.
- All in. All day.
These writing tools are powerful. And like anything powerful. Be cool. Be careful not to overuse them.