Storytelling has been used for centuries to entertain. But it’s also one of the most powerful communication tools to educate and persuade.
Here are three reasons why you’ll want to use it in your everyday writing:
It engages: Storytelling creates an interactive experience. It engages our brains. And because of that, we remember the stories better than a list of facts and figures.
It’s emotive: Storytelling is an emotional experience. When we connect with our readers on an emotional level, our message is more effective and persuasive.
It simplifies: Storytelling makes the complex easy to understand. We can help our readers move an abstract concept to an actionable next step.
So next time you have something to share, tell a quick story to make your point. It’ll make it more memorable, more persuasive, and more impactful.
Believe me. The irony is not lost on me. I just shared a list of three reasons why you might want to tell a story. But you can see it in action here and here. Keep an eye out. There will be more.