The Rule of Three is a rhetorical tool created a long, long, long time ago. I give credit to Aristotle because he’s the father of rhetoric, and he created:
- Logos
- Ethos
- Pathos
We see it a lot. Don’t we?
In writing and presentations:
- Tell them what you’re going to tell them.
- Tell them.
- Tell them what you told them.
In screenplays (three-act structure):
- Beginning
- Middle
- End
In other places:
- Location, location, location.
- Stop, drop, and roll.
- Goldilocks and the three bears.
Does it work?
I don’t know if anyone knows. But it is omnipresent. There must be a reason.
Right?
So give it a try the next time you write an email, give instructions, or send a text.