Imagine a conversation with your reader—your writing should feel just as engaging.
Why it matters: Conversational writing draws readers in and makes your message more relatable…not to mention engaging.
Here are five tips:
- Use contractions: Words like “you’re” instead of “you are” or “can’t” instead of “cannot” feel more natural.
- Ask questions: Engage your readers by posing questions. It invites them to think and respond mentally. Does that make sense?
- Write like you speak: Imagine you’re talking to a friend. Use simple language. Shorter sentences. And avoid jargon.
- Add personal touches: Share anecdotes or personal stories to make your writing feel more human.
- Pick someone: Speak directly to your reader with words like “you” and “your.” It makes your writing feel more personal.
Pro tip: Read your writing out loud. If it sounds stiff or formal, tweak it until it sounds like something you’d say in a conversation.
Bottomline: The more conversational your writing, the more connected your readers will feel to your message.